PROFILE
Award-winning creative director with vast international experience in leading marketing and advertising campaigns – from conceptualizing to developing and executing strategies for Fortune 500 companies. Highly-accomplished designer with expertise in media & entertainment, fashion, beauty, and wellness, with a strong eye on brand solutions. Excellent track record launching new businesses and driving profitability. Fluent in broadcast, print, editorial, social, digital, point-of-sale and UI/UX design. Ongoing success leading high-performance teams across diverse corporate cultures.
Experience
Senior Art Director,Global Corporate Brand, A+E NETWORKS,NEW YORK – 2019 - PRESENT
Responsible for corporate brand design and art direction across all communication touch points—both client and company facing—with a digital-first mindset. Priorities include social, presentations, web, print, press, events, and OOH. I’m a storyteller at heart, with a passion for crafting experiences driven by strategy — and rooted in a strong design and messaging execution.
Spearheaded a portfolio of creative projects, spanning the gamut from 360-digital campaigns, email communications, single page microsites, multi-page websites,
wireframe design press kits, digital advertising, and rich media while maintaining branding standards across all design elementsOrchestrated strategy-driven design initiatives across a spectrum of diverse platforms
Confident leader driven by a passion for empowering the team around me
CREATIVE DIRECTOR, HELLO & HOLA! MEDIA INC, NEW YORK – 2016-2018
Created and conceptualized Hola! USA’s brand identity for the American edition of the world-renowned celebrity and lifestyle European magazine and website,
in both English and Spanish
Oversaw the creative department, worked closely with the Editor-In-Chief, Marketing Director and Publisher to successfully define the tone, look and feel of the magazine
During tenure, Hola! USA reached over 1MM MUV’s on hola.com and over 400,000 monthly subscribers nationwide, within the first year of its launch
CREATIVE & PHOTO DIRECTOR/DESIGNER, VIACOM, TIME INC, VOGUE STUDIO, TOM FORD BEAUTY, NEW YORK – 2014-2016
Responsible for the creative direction, concepts, brand development, photo art direction and casting for a variety of global media brands
Spearheaded the creative direction of the rebranding of CENTRICTV network, all multi-platforms included
Oversaw a 10+ world-class creative team providing mentorship in a fast-paced and result-driven environment
In charge of on-set direction and post-production for various projects
Led marketing creative teams to ensure campaigns stayed on brand and resonated with the audience
Lead internal brainstorms for 360 concept ideas
VP ASSOCIATE CREATIVE DIRECTOR, GREY ADVERTISING, NEW YORK – 2010-2014
Led the creative concept, voice, messaging and imagery of a variety of Fortune 500 brands, such as P&G, CoverGirl, Clairol, Downy, Pantene, and T.J.Maxx
Conceptualized and created memorable and innovative campaigns across multi-media platforms, which included broadcast TV, video, print, outdoor,
in-store, point-of-sale, digital, and socialCollaborated with EVP Creative Director for Grey’s Beauty Division on domestic and global accounts, with over 1MM production budgets
Directly involved in the creative development of new businesses pitches that resulted in 6+ new accounts, such as Maybach, Jean Patou Fragrances,
Ecco Shoes, Imina Hair and Skin Care, Slim Fast, Cosmopolitan, etc.
FREELANCE CREATIVE DIRECTOR, OGILVY & MATHER ASIA PACIFIC, HONG KONG – 2009-2010
Oversaw creative and strategic development for digital, print, and TV campaigns for Unilever’s top global beauty accounts in Asia, such as Dove and Pond’s
Responsible for the creative advertising and marketing communications, across multi-platforms, for the top 5 Asian markets
Well-versed in Asian beauty market with a strong eye for global storytelling that resulted in audience engagement
Managed all local brand pitches for Standard Charter and GSK Panadol (Asia’s #1 pharmaceutical company)
CREATIVE DIRECTOR, SELECT COMMUNICATIONS, HAMBURG, GERMANY – 2007-2008
Created and developed Wella Hair global campaigns for digital, print, in-salon design, and collateral
Supervised and mentored a high-performance team of freelancers and outside vendors assigned to the projects
Pitched and presented creative concepts and designs to sales, marketing and executive clients
INTEGRATED CREATIVE DIRECTOR & SENIOR ART DIRECTOR, SAATCHI & SAATCHI, LONDON, UK – 2006-2007
Specialized in creating memorable and innovative campaigns across multi-platforms, which included broadcast TV, print, outdoor, digital, social,
mobile, and experiences, for all Olay brands in the UK and Western Europe
Led the creative development and implementation of a new brand identity system for the Olay Brands
Strategized and designed digital, print and TV campaigns for several of the Olay boutiques in the UK and Western Europe
CREATIVE SUPERVISOR, ERICSSON FINA, ADVERTISING AGENCY, NEW YORK – 2001-2006
Created compelling stories, integrated campaigns and memorable experiences from concept through fruition for global brands
Created, developed and art directed national and international digital, print and TV campaigns
Heavily involved in creative development for new business pitches that drove profitability and resulted in new accounts
Oversaw accounts such as Clairol, CoverGirl, Jean Patou Fragrances, Ecco Shoes, Maybach, Imina Hair and Skin Care, Cosmopolitan, Slim Fast and City
OTHER INTERESTS
Photoshop, Illustrator, Indesign, UX UI Design, Wireframes, Prototypes, Invision, Sketch, Typography, Photography,Mood Boards,
Webdesign, Branding, Keynote, Certified Yoga Instructor, Spinning Instructor, General Health & Wellness
AWARDS
2017 Folio Awards Honoree HOLA! USA
2015 Gold Honoree PROMAX BDA
Award-Network Re-Branding for CENTRICTV
EDUCATION
Harrow College of Further Education, London England, O’levels.
School of Visual Arts, NY, B.F.A. Graphic Design
New York Code & Design Academy, NY, UX/UI Design