Senior Creative Director with extensive experience in developing advertising communications and branding solutions for a variety of high-profile global clients and brands, specializing in the retail, fashion and beauty categories. Well-versed in the areas of Broadcast, Print, Editorial, Digital and Point-of-Sale. Certified in UX/UI Design. Experience creating successful revenue-driving marketing experiences, storytelling and brand experiences, as well as digital interfaces and interactions.
CREATIVE DIRECTOR, HELLO AND HOLA MEDIA INC, NEW YORK – 2016-2018
Launched HolaUSA in 2016 in the US market, a monthly celebrity, beauty, lifestyle magazine in both English and Spanish. Lead the overall look and feel of the magazine. Worked closely with the beauty, fashion and photo editors to achieve the desired look, and collaborated closely with the deputy editor and editor in chief to define the tone of the magazine.
FREELANCE CREATIVE DIRECTOR, VIACOM, TIME INC, VOGUE STUDIO, TOM FORD BEAUTY, HELLO AND HOLA MEDIA INC, NEW YORK – 2015-2016
CREATIVE DIRECTOR, VIACOM, NEW YORK – 2014-2015
Spearheaded the creative direction for the rebranding of the CENTRIC TV network, supervising a team of in-house writers and producers. Oversaw all on and off-air promotional and marketing campaigns for movies, series and specials, across all media platforms. Supervised all broadcast design while contributing and consulting on art direction for all content, including digital, print and social media.
VP ASSOCIATE CREATIVE DIRECTOR, GREY ADVERTISING, NEW YORK – 2010-2014
Created, and art directed national and international digital, print, TV advertising campaigns for Covergirl, Clairol, Downy, Pantene and T.J.Maxx fashion retailer. Managed creative teams.
FREELANCE CREATIVE DIRECTOR, OGILVY & MATHER ASIA PACIFIC, HONG KONG – 2009-2010
Headed creative and strategic development for digital, print, and TV creative campaigns for Unilever’s top global beauty accounts in Asia: Dove and Pond’s, together with Standard Charter, GSK Panadol.
CREATIVE DIRECTOR, SELECT COMMUNICATIONS, HAMBURG, GERMANY – 2007-2008
Creative consultant on Wella, developing global campaigns for digital, print, in-salon design and collateral. Managed graphic designers and art directors.
FREELANCE CREATIVE DIRECTOR, SAATCHI & SAATCHI, LONDON, UK – 2006-2007
Hands on creative consultant in developing digital, print and TV campaigns for several of the Olay boutiques in the UK and Western Europe.
CREATIVE SUPERVISOR, ERICSSON FINA, ADVERTISING AGENCY, NEW YORK – 2001-2006
Created, developed and art directed national and international digital, print and TV campaigns for Clairol, CoverGirl, Jean Patou fragrances, Ecco shoes, Maybach luxury cars, Imina hair and skin care, Cosmopolitan, Slim Fast and City Year. Heavily Involved in creative development for new business pitches.
Certified Yoga Instructor, Avid Yoga Practicioner, Spinning Instruction, General Heath & Wellness
Gold winner of 2015 PromaxBDA Award for network rebranding for CentricTV
2017 Folio Awards: Top Women in Media
School of Visual Arts, NY, B.F.A. Graphic Design
Harrow College of Further Education, London England, O’levels.
New York Code & Design Academy, NY, UX/UI Design